"One Of Your Fave Makeup Brands Will Be Bringing The Glow To Coachella This Year".
#NYX LIPSTICK GLOSS PROFESSIONAL#
"NYX Professional Makeup Launches Educational Masterclass Program". "L'Oréal Shares Surge as Demand Grows for Premium Makeup". "Nyx Cosmetics Is Opening Budget-Friendly Beauty Shops This Fall". "Toni Ko's next fortune could be made in shades". "A beauty retailer that knows what you want". "NYX Cosmetics' Toni Ko, one of Forbes' richest self-made women". "NYX Cosmetics Names Mykie of Glam&Gore its Beauty Vlogger of the Year at the Fourth Annual NYX FACE Awards Show".
"5 Things You Didn't Know About NYX Cosmetics". "This Beauty Expert Thinks Overdone Makeup Is Over". "You need to know about NYX cosmetics, stat!". This gloss could possibly be my favorite NYX product of all time. I already plan to buy this every time I run out until they discontinue it. I thought it might make the lipsticks goopy or flaky. ^ "NYX Professional MakeUp - L'Oréal Group". Matte lipsticks dry my lips out quickly, so I figured itd be a good investment.^ "Vegan Formula | NYX Professional Makeup".
"Banking On Beauty: Tea and Milica Built NYX Cosmetics Into A $500 Million Brand". The partnership will provide guests access to innovative digital beauty experiences on the festival grounds, ranging from an interactive beauty bar and touch up area fully equipped with glitter makeup and a glitter fountain, to a massive lip and tongue slide. On March 6, 2019, NYX announced their first exclusive cosmetics sponsorship of the 2019 Coachella Valley Music and Arts Festival. The program aims to provide consumers of all skill sets with accessible, professional-grade makeup education. In September 2018, NYX launched Masterclass, an exclusive online educational content library featuring a group of professional makeup artists and top beauty vloggers. In 2016, NYX reported annual sales growth of 4.7 percent and launched NYX Professional Makeup. NYX currently operates standalone stores in Australia, Austria, Armenia, Belgium, Canada, Chile, Croatia, Estonia, France, Germany, India, Latvia, Lithuania, Romania, Serbia, Spain, the UK, and the USA.
In September 2015, L'Oréal introduced brick-and-mortar stores devoted to NYX cosmetics. NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation. The sale had a five-year non-compete clause. In 2014, Ko sold NYX to the international beauty company L'Oréal for $500 million. Ulta Beauty carries mass market NYX products. In 2011, NYX launched the Freedom and Artistry for Creative Expression (FACE) awards competition. The products were marketed as having "department store beauty" while being sold at "drugstore prices." The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets. The company's first products were jumbo eye pencils, which brought in revenue of $2 million within the first year. Ko knew a guy from New Jersey who made pencils, from there, she started with six eyeliners and 12 lip liners, priced at $1.99 and was sold out in less than 30 days. Toni Ko founded NYX Cosmetics when she was 25 using a $250,000 loan from her parents.
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